| 000 | 01564nam a2200313Ia 4500 | ||
|---|---|---|---|
| 651 | 1 | 4 |
_915813 _aTurquía |
| 651 | 1 | 4 |
_912391 _aBrasil |
| 650 | 1 | 4 |
_910961 _aTurismo |
| 651 | 1 | 4 |
_915445 _aKenia |
| 999 |
_c159161 _d159161 |
||
| 003 | 3881 | ||
| 005 | 20210528214746.0 | ||
| 008 | 161219s9999||||xx |||||||||||||| ||spa|| | ||
| 040 |
_carresunl _aarresunl _gJORGE OMAR MACIEL |
||
| 041 | _aspa | ||
| 082 | 0 | 4 |
_a338.48 _bW 82 |
| 111 | 2 |
_aGeneral Assembly Round Table _d(1997 oct. 23 : _926487 |
|
| 245 | 1 | 0 | _aTourism Promotion in foreign markets. |
| 260 | 3 |
_aMadrid : _bWorld Tourism Organization, _cc1998 |
|
| 300 |
_a66 p. : _bil. |
||
| 505 | 0 | _aCreating an image for your destination -- Tourism: it´s a tough industry, especially if you forget the fundamentals / Robert Leaf -- The example of Sri Lanka / H. M. S. Samaranayake -- Tourism Brand management in Poland / Slawomir Wróblewski -- El ejemplo de Chile / César Gomez -- Selling your image and products -- Vendiendo un país turístico / Eulogio Bordas -- Why and how to improve the attention given to the media by national tourism administrations / Imtiaz Muqbil -- Protecting your image in times of crisis -- Golden rules of crisis management / Bronwyn Gold Blyth -- The example of Brazil / Marcia Kubitschek -- The example of Turkey / Mustafa Siyahhan -- The example of Kenya / J. J. Mwai. | |
| 650 | 1 | 4 |
_aADMINISTRACION _910498 |
| 650 | 1 | 7 |
_aPaíses _2 _917886 |
| 650 | 1 | 0 |
_aMercado _939996 |
| 651 | 1 | 4 |
_aPOLONIA _910951 |
| 651 | 1 | 4 |
_aCHILE _912690 |
| 651 | 1 | 4 |
_aSRI LANKA _923595 |
| 942 |
_c00001 _2ddc |
||