TY  - BOOK
ED  - General Assembly Round Table
TI  - Tourism Promotion in foreign markets
U1  - 338.48 
PY  - 1998///
CY  - Madrid
PB  - World Tourism Organization
KW  - Turismo
KW  - ADMINISTRACION
KW  - Países
KW  - Mercado
KW  - Turquía
KW  - Brasil
KW  - Kenia
KW  - POLONIA
KW  - CHILE
KW  - SRI LANKA
N1  - Creating an image for your destination -- Tourism: it´s a tough industry, especially if you forget the fundamentals / Robert Leaf -- The example of Sri Lanka / H. M. S. Samaranayake -- Tourism Brand management in Poland / Slawomir Wróblewski -- El ejemplo de Chile / César Gomez -- Selling your image and products -- Vendiendo un país turístico / Eulogio Bordas -- Why and how to improve the attention given to the media by national tourism administrations / Imtiaz Muqbil -- Protecting your image in times of crisis -- Golden rules of crisis management / Bronwyn Gold Blyth -- The example of Brazil / Marcia Kubitschek -- The example of Turkey / Mustafa Siyahhan -- The example of Kenya / J. J. Mwai
ER  -