Tourism Promotion in foreign markets.
Tourism Promotion in foreign markets.
- Madrid : World Tourism Organization, c1998
- 66 p. : il.
Creating an image for your destination -- Tourism: it´s a tough industry, especially if you forget the fundamentals / Robert Leaf -- The example of Sri Lanka / H. M. S. Samaranayake -- Tourism Brand management in Poland / Slawomir Wróblewski -- El ejemplo de Chile / César Gomez -- Selling your image and products -- Vendiendo un país turístico / Eulogio Bordas -- Why and how to improve the attention given to the media by national tourism administrations / Imtiaz Muqbil -- Protecting your image in times of crisis -- Golden rules of crisis management / Bronwyn Gold Blyth -- The example of Brazil / Marcia Kubitschek -- The example of Turkey / Mustafa Siyahhan -- The example of Kenya / J. J. Mwai.
Turismo
ADMINISTRACION
Países
Mercado
Turquía
Brasil
Kenia
POLONIA
CHILE
SRI LANKA
338.48 / W 82
Creating an image for your destination -- Tourism: it´s a tough industry, especially if you forget the fundamentals / Robert Leaf -- The example of Sri Lanka / H. M. S. Samaranayake -- Tourism Brand management in Poland / Slawomir Wróblewski -- El ejemplo de Chile / César Gomez -- Selling your image and products -- Vendiendo un país turístico / Eulogio Bordas -- Why and how to improve the attention given to the media by national tourism administrations / Imtiaz Muqbil -- Protecting your image in times of crisis -- Golden rules of crisis management / Bronwyn Gold Blyth -- The example of Brazil / Marcia Kubitschek -- The example of Turkey / Mustafa Siyahhan -- The example of Kenya / J. J. Mwai.
Turismo
ADMINISTRACION
Países
Mercado
Turquía
Brasil
Kenia
POLONIA
CHILE
SRI LANKA
338.48 / W 82